Denomination:
edirectdemocracy.com
Investment
type:
Capital risk.
By stocks purchase.
Investor:
We are looking
for a capital risk investment firm which is in position to obtain a license for ebanking service and customer account
holding.
Managing
director:
A 38 years
old french software engineer who has two master degrees (software and financial mathematics) and who is
working in the city for more than 100 000 pounds a year of salary. There is room for other directors and officers
in the company.
Company
type:
Rule breaker
dot com internet based ebanking service?
Possible
location:
Any democratic
country with a strong liberal tradition and different than the test market.
England or
Switzerland are a good choice.
Market
size:
All democratic
countries. USA is the strategic market. But, a smaller country like France or Switzerland might a good test market.
Sector:
Specialized
banking service for association, administration, cities, public companies.
Two line of
business has to be separated:
- administration:
Increasing the level of control of the tax payer on the administrative and the political world.
- public company
and association: Increasing the level of control of the stock holder on the manager of a public company.
Product:
- Multi owner
public account managed by configurable democratic power rules.
Rule
breaking and concept promoting strategy:
The mean marketing
strategy will be lobbying political parties and to use the competition between parties.
In the test
market, direct political campaigning like a political party should be the most cost effective marketing strategy.
The concepts of the companies are complexes to understand and the use of the political framework will be better than advertising. In
practice, the company will employ commercial/candidate to local and general election or it will do strategic alliances
with independent candidates. Furthermore, the part of the business of the company concerns public administration. It will
necessitate a change of legislation. Thus, acting as a political party offering technical software to improve financial
transparency in public administrations is a comprehensive strategy.
Competition:
In the public
company world: ERP like SAP can evolve into a competitor
In the administrative
and associative world: There is no competition.
Prospective
Market size:
edirectdemocracy.com
will target all the banking accounts of big public organisation (administration, public companies, association,...)
The company
will target revenue on banking service and interest rate collection of more than 1 billions pounds revenue after
10 years.
Initial
investment:
3 millions
pounds in 5 years: 30 % are technical non compressable cost.
70 % are marketing
cost. The first year investment will be no more than 0.4 millions pounds.
Mid
term investment:
An offering
on the NASDAQ will be done after 5 years. At this stage, the public will know the name and concepts defended by
the company even if the company might not have broken even.
The expection
for this initial offering will be from 100 to 1 billions USD.
Technology:
The classical
technology uses by Internet brokers and ebanking business. Same software architecture than most ebanking system.
C#, SQL Server,
ASP.NET